A dog-walking company that cares

Based out of Fishtown, Philadelphia since 2004, Good Dog! is a small dog-walking and pet-sitting business that cares about your pets.

Jen was looking for a brand that differentiated itself from other dog-walking and pet-sitting businesses in the area, the brand needed to speak to its long-time customer loyalty with a hint of exclusivity. The secondary marks for Good Dog! include small clues towards the brand’s service offerings, with not only daily walks but also overnight pet-sitting available. Blue was utilized as a primary brand color to speak to stability and reliability, while gold was pulled in to elevate the marks.