Susquehanna Trekkers

A fresh and fun brand identity for a local adventure club, centering around a playful color palette and brand icon.

Susquehanna Trekkers is a new adventure club based in Lancaster, Pennsylvania, created for anyone who loves fresh air, good company, and a little adventure. I partnered with the team to design a mini brand identity that would help them launch with confidence and connect with their growing community. The package included a responsive logo suite, color palette, typography, a custom brand icon, and social media templates. Their goal was to create a friendly, standout look that felt inviting and community-focused — something that would reflect their love for the outdoors while helping them grow their member base.

Project Scope

Branding, Social Media Templates

To make sure the brand stood out from other local fitness and outdoor groups, I started with a round of competitor research. Many of the clubs in the area leaned toward neutral palettes and minimalist design — so it felt clear that Susquehanna Trekkers had room to be a little louder (in the best way). We built the identity around a cheerful mascot-style icon, a bold, legible type system, and a bright, fresh color palette that matched the group’s energy. This project was especially close to my heart — it brought together my love for design and local adventure, and gave me the chance to create something that feels like a real reflection of the trails, people, and playful spirit that make this community special.

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Susquehanna Trekkers

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